Streaming Media West 2006: The Business of Online Video Advertising

In the past year, the online video advertising industry has matured as more campaigns incorporate in-stream and in-page video advertising. Learn about challenges of the uncertain metrics for determining rich media marketing ROI and for reporting on customer usage. Hear how various business models may further encourage the adoption of this technology by the marketing world.
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Uploaded On: Fri, 10 Nov 2006 04:41:55 -08:00

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